On May 19-20, 2018, the “China Cup” D1 GRAND PRIX Drifting Competition was held in Yaxiu Motor Sports Base in Beijing. The drifting fleet of Sailun Jinyu and driver Hibino arrived ceremoniously, and Dotter brand strategy design gave complete brand design support to Sailun Jinyu.

In the exhibition area, Dotter brand customized the brand commercial display system for Sailun Tyre. The eye-catching D1 theme logo was integrated into the LOGO image of Sailun, and the stylish and simple tyre model fully demonstrated the international brand image of Sailun Tyre. “Be extraordinary to meet the challenge”, deeply dig the brand connotation, demonstrate the strength Sailun product, allow the participating dealers to better understand Sailun Tyre, strengthen the brand memory points and enhance brand publicity effect.

As an international top competition comparable to F1, D1 has attracted the attention of a lot of media and staff after entering China. This time, under the full support of Dotter brand, Sailun Tyre has demonstrated the strength of enterprises and products in all aspects, and built brand awareness through event marketing, which will inject new vitality for the development of enterprise.