On May 19-20, 2018, the “China Cup” D1 GRAND PRIX Drifting Competition was held in Yaxiu Motor Sports Base in Beijing. The brand strategy design of Dotter assisted the drifting fleet of Leideng Tyre to arrive ceremoniously and bring an extreme confrontation full of speed and passion to the scene.

Dotter brand has conducted in-depth discussions with the senior leaders of Leideng in combination of its actual situations of company and products, developed the marketing strategy for D1 Drifting Competition to Leideng Tyre, and assumed the responsibility for the operation and promotion of events. It has carried out targeted brand promotion in the early, middle and later stages of events, planned and formulated brand communication contents, deeply dug the brand connotation, demonstrated the performance and strength of products, and thus expanded the popularity of Leideng brand and created opportunities for the development of the Company.

For the D1 competition, Dotter Brand has planned and designed the commercial display area for Leideng Tyre brand. Through the innovative D1 theme logo and modern and simple tyre display design, the Company has integrated the brand concept of Leideng and made the display area of Leideng stand out from the crowd on the scene. In addition, Donghe also developed a “Sweeping Code to Send Gifts” live event for Leideng. Through online live broadcasting and model display, the Company has formed a good interaction with Leideng dealers to attract people to stop and take photos.

With the full support of Dotter Brand, Leideng Tyre will continue to participate in sports events and enhance product performance through competition. Dotter Brand will continue to build brand core competitiveness for Leideng Tyre and assist the Company to achieve the greater cross-domain development.