Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Global high-quality tyre exporter
LAKESEA focuses on the sales
and development of differentiated tyre products to meet the customer needs of different markets with the tyres with higher performance.
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Project name
Qingdao LAKESEA Tyre Co., Ltd.
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Service time
2015
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Service items
Logo design, office space design, corporate exhibition hall design and terminal material design
Project background
The advanced tyre laboratory of LAKESEA has a professional R&D team that focuses on the development of differentiated products. Special differentiated products and new industrial competitiveness have been formed by introducing foreign manufacturing technologies and quality management system. Now, it has owned three brands: “LAKESEA”, “BRASA” and “ZESTINO”. These products include highway tyres, military tyres, full hot-melt and semi-hot-melt tyres, rally tyres and PCR and TBR tyres. LAKESEA focuses on the expansion of domestic and international markets, and meets the different needs of customers through advanced technologies, quality products, customized projects and considerate services.
Challenge faced
LAKESEA focuses on the expansion of domestic and international markets, so a more international enterprise and brand image is needed and its own product system needs to be planned and combed simultaneously. The brand building work, including office spa
Brand management
In the initial stage, Dotter communicated with LAKESEA Tyre in a sufficient and close manner to understand the needs of customers and organize the thought simultaneously. Through a large amount of research work, we have collected data and integrated it
