Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Natural nutraceutical food
Your good nutrition advisor
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Project name
Guangzhou BSH Biological Technology Co., Ltd.
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Service time
2017
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Service items
Nutritionist mascot design, product packaging design
Project background
Guangzhou BSH Biological Technology Co., Ltd. was established in 2013. It is dedicated to the research, development, production and operation of natural nutritional health foods that are beneficial to human health. The Nutritionist brand subordinated to it has currently possessed 15 products marked with “health” and 6 QS products after several years of development, and received the support and attention of the general public.
Challenge faced
As a special product category, health care product, the original image of BSH is relatively old, the product appearance is not novel enough, and the distinctive visual symbol is lacking as a packaging carrier, so the brand connotation cannot be embodie
Brand management
Based on the characteristics of health care product industry and combined with applicable population and consumer psychology of products, we have developed a unique brand vision program. Combined with the brand spirit and product concept, we have selec
