Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
The first automobile tyre manufacturer in China
It is committed to the research and development of advanced technologies,
the manufacturing of high-quality tyres and the building of a mobile good life.
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Project name
Shanghai Double Icon Group Co., Ltd.
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Service time
Since 2009
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Service items
Sub-band image positioning, Double Icon Star Retail Store Space System and support of terminal market sales materials
Project background
Double Icon is the company that manufactured the first tyre in China and it includes Double Icon, Warrior, Master and other brands. Combining introduction of technology with independent innovation, Double Icon has developed and created a number of firsts in China’s tyre industry, and cultivated and driven the development of China’s tyre industry. At present, Double Icon has been committed to the development of middle and long distance bus field and it has become one of the most influential national tyre brands in China.
Challenge faced
With the continuous development of tyre manufacturing industry in the world and continuous innovation and improvement of tyre product technologies, all the major brands at home and abroad have constantly introduced new products. As a domestic first-tie
Brand management
Relying on the strategic planning of Double Icon, Dotter and the Domestic Market Department of Double Icon achieved brand strategy cooperation in 2009. We have analyzed the current status of the brand architecture of the Group in depth, and carried out
