Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Professional outdoor sports equipment manufacturer
As a manufacturer of high-quality, diversified and high-performance inflatable yacht and fiberglass yacht,
it can customize your private outdoor recreational sports.
-
Project name
Weihai TRANS-E Co., Ltd.
-
Service time
2016
-
Service items
brand VI system design, product appearance design, workshop display design, website planning and design, exhibition system design, terminal material design
Project background
Weihai TRANS-E Co., Ltd. is a manufacturer that is committed to providing clients at home and aboard with high-quality, diversified and high-performance inflatable yacht and fiberglass yacht. At present, the Company mainly produces and sells 12 series of products with more than 40 specifications and models, including fiberglass yachts, sports yachts, fishing boats, assault boats and drifting boats.
Challenge faced
The products are mainly sold to overseas clients. As a manufacturer of fashion consumer goods, the brand image is relatively old, the product appearance is not novel enough, and the necessary product promotion system is lacking as sales support, result
Brand management
After fully understanding the needs of TRANS-E, Dotter has launched information research and integration on yacht and sports products industry, combined with the product concept of international advanced yacht brands and summed up the commonality of pr
