Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
The second largest tyre manufacturer in North America
In 2015 and 2016,
Cooper (America) Tires had been the only designated off-road tyres in China Around Taklimakan (International) Rally for two consecutive years.
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Project name
Cooper Tires
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Service time
2007-2013
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Service items
Full market sales support and promotion support, overall solution for retailer image in Chinese market and planning and implementation of business cooperation conference
Project background
With nearly 100 years of history, Cooper Tires is the second largest tyre manufacturing enterprise in North America, and Cooper is a leader in the global tyre replacement field. At present, its tyre sales have been ranked as the eighth in the industry in the world. The scope of business includes the design and production of tyres, sales of car, light truck, medium truck, motorcycle and racing car tyres and supply of tread rubber and related equipment for replacement industry.
The headquarters of Cooper Tires is set in Findlay, Ohio, America, and Cooper Tires has owned 63 production, sales, distribution, technology and design factories in the world.
Challenge faced
In April 2006, Cooper Tires Rubber Company officially announced that it would enter into China and establish its Asia-Pacific headquarters in Shanghai. In June 2008, the Asia-Pacific Technical Center of Cooper Tires was established in Shanghai to suppo
Brand management
After cooperating with Cooper in 2007, Dotter has been responsible for the brand services of the Asia-Pacific market of Cooper, jointly formulated the business strategy in line with the Chinese market, built the brand position of Cooper as a specialist
