HomeCases → EOT face towel
Project background

It is the original brand of German designer that was born in NUBLUNS, a small town in Nuremberg, Germany. It is a professional gauze face towel brand that combines craftsmanship and technology. EOT is committed to creating a professional skin cleaning and skin care face towel product for high-quality people. It is the first company that revolutionarily proposes to refuse the textile production of looped pile and create the concept of manufacturing light, breathable and healthy products. As the professional gauze face towel in the world, EOT has first put forward the brand concept of ultra-thin breathable gauze face towel and will create more high-quality products with constant faith.

Challenge faced

As the original brand of brand new designer, the first task for EOT is to enter the market with proper brand occupancy and brand image. The key factors that EOT needs to address include conveying EOT product concepts to consumers, highlighting the core

Brand management

At the beginning of brand building, we carried out a comprehensive systematic research and analysis on the towel brands on the market. Among many towel categories, we first proposed the product positioning of ultra-thin breathable gauze face towel and