Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Private tyre brand trader
With an international management team and a global service network,
SD International focuses on the supply of tyres and services with larger market competitiveness.
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Project name
Shanghai SD Tyre International Co., Ltd.
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Service time
Since 2007
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Service items
Full market sales support and promotion support, overall solution for retailer image in Chinese market and planning and implementation of business cooperation conference
Project background
SD-International is the second largest international trading company specializing in private brand business in the Asia-Pacific region.
SD International has owned thriving global satellite sales offices respectively in China, the United Kingdom, Argentina, India and Germany. The main sales target of this company is to continue to promote its private brand portfolio and SD International owns the design, manufacturing and marketing of the brands with proprietary intellectual property (PACE, ZETA) at present.
Challenge faced
SD-International that was founded newly faces a very big market challenge: Almost all of its brands are agency brands and it does not have the market trade of independent brands and own overseas office sales system. In terms of market, compared with ot
Brand management
Since Dotter cooperated with SD-International in 2008, Dotter has helped SD-International to establish the full-agency brands initially and then successfully establish the global service network of two private brands: PACE and ZETA. During the brand bu
