Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Ruitu Tyre help you run without obstruction
High-quality tyres serve the global market,
and protect users with the advanced technology.
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Project name
Jiangsu General Science Technology Co., Ltd.
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Service time
2016
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Service items
Brand VI system design, storefront SI system design, mascot design and naming, terminal material design, etc.
Project background
Ruitu Tyre is the semi-steel tyre brand subordinated to General Science Technology. It is committed to synchronously improving the safety, operability, quietness and comfort of tyres through advanced technology research and development, so as to create high-performance and high-quality tyre products.
Challenge faced
As the main semi-steel tyre brand subordinated to General Science Technology, in order to match the international development process of the Company and change the old brand image to meet the needs of international marketing, it is necessary to upgrade
Brand management
We has developed a targeted brand vision plan for Ruitu, selected the image of “bear” which symbolizes strength and aggressiveness as the brand visual symbol in combination with brand spirit and product concept, formed a standardized VI visual recognit
