Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Dominate the world with high quality
It owns many famous brands such as Swift Horse and Red Hare.
It is the leading company in China's all-steel radial truck tyre replacement market.
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Project name
Jiangsu General Science Technology Co., Ltd.
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Service time
2016 to now
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Service items
Brand strategy consulting, product line division, advertising slogan planning, corporate LOGO design, exhibition SI system design, corporate official website design, etc.
Project background
General Science Technology is a holding subsidiary of Hongdou Group. It is a modern high-tech enterprise mainly engaged in the R&D, production and sales of all-steel radial tyres and biased tyres. The Company has developed more than 8,000 image stores and signage stores in China, and it is the leading company in China's all-steel radial truck tyre replacement market. The Company owns famous brands such as "Swift Horse, Red Hare, Qima, Tongyun, TBB", among which "Swift Horse" brand is recognized as "China Famous Brand". The Company is the first all-steel radial tyre manufacturer that owns two different production technologies featuring zero-degree belted layer structure and four-layer belted layer structure.
Challenge faced
With the development of General Science Technology, the production capacity and scale have been expanding. At the same time, there are also problems such as lack of market power and lack of competitiveness of products. The reason is that the product sy
Brand management
In the early stage of cooperation between Dotter and General Science Technology, the both teams conducted in-depth and close communication. We have formulated enterprise survey questionnaires and conducted in-depth discussions among senior corporate ex
