Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
The fifth largest tyre manufacturer in the world
As the world’s fifth largest tyre manufacturer,
Pirelli Tyre is one of the most famous tyre companies in the world today.
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Project name
Pirelli
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Service time
2007-2009
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Service items
Competition sponsorship and related promotion, full market sales support and promotion support and overall solution for retailer image in Chinese market
Project background
Founded in Italy in 1872, Pirelli has owned 24 factories in 12 countries around the world. More than one hundred years of experience in tyre production has resulted in the excellent performance: comfort, durability and safety of Pirelli Tyre. In 2005, the only Pirelli production base in the Asia-Pacific region was established and Pirelli began to enter the Chinese market. The base has been highly valued by the headquarters and Pirelli was committed to establishing the world’s largest factory here. Pirelli has always been committed to the research and innovation of automotive tyres, aiming to develop the most targeted products for different models and driving environments.
Challenge faced
PIRELLI Tyre enjoys a global reputation. In 2005, it entered the new market in the Asia-Pacific region.
As a leader in the industry, PIRELLI is not familiar with the Asia-Pacific market and comprehensive and systematic brand building is needed to
Brand management
Dotter has many years of rich brand experience in the tyre industry. Dotter has reached a consensus with PIRELLI that entered the Asia-Pacific market newly and formulated the brand positioning of PIRELLI in the Asia-Pacific market after discussion. We<
