Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Marine natural products bring health and nature
Healsun focuses on research and development of marine organisms
and professional production of dietary supplements and it is committed to developing itself into the leading dietary supplement production base in the world.
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Project name
Healsun Marine Biotechnology Co., Ltd.
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Service time
2015-2017
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Service items
Brand story creation, consumer interest refining, slogan planning, product packaging design, propaganda poster design and terminal showcase design
Project background
Healsun Marine Biotechnology Co., Ltd. was established in 1996 and the first fish oil in China was born at that time. With 50 years of quality precipitation, Healsun has grown into a high-tech enterprise specializing in the production and research and development of health products. In the development process, Healsun has continuously changed its business thinking, focused on the public health product market, injected fresh energy into the enterprise through technological innovation and strived to enhance the corporate competitiveness so as to take a technical, refined, market-oriented and international business path of new fishery enterprise.
Challenge faced
As a well-known health product brand in the industry, with the continuous impact of domestic and foreign brands, Healsun faces enormous challenges: the brand concept is not clear, the image is too conservative, it lacks strong market competitiveness, a
Brand management
After the start of the cooperation, Dotter launched an in-depth market research on the health product industry, and conducted comparative analysis with competitive brands at the different levels of the brand. Relying on the superior geographical positi
