Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Technology leads the way forward
As the first private enterprise that can product aircraft tyres in China,
Sentury has established and operated the first tyre industry 4.0 smart factory in China.
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Project name
Qingdao Sentury Tyre Co., Ltd.
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Service time
2009-2012
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Service items
Support of terminal market sales materials, design of retail store space system, corporate culture system planning, planning and design of retailer conference and material design of activity sponsors
Project background
The headquarters of Sentury is located in Qingdao, China, it was officially put into operation in July 2009 and it has been committed to the research, development and production of green, high-quality and high-performance high-end semi-steel radial tyres and aircraft tyres. The company owns three major tyre brands: Senutil, LANDSAIL and DELINTE and it has built two tyre production bases in Qingdao, China and Thailand with an annual production capacity of 27 million semi-steel radial tyres.
Challenge faced
The transformation and upgrading of China’s tyre industry has been significantly accelerated. Eliminate homogenization and get rid of low-end market through innovation and firmly pursue a differentiated development path. Under the development trend of
Brand management
In 2009, Dotter cooperated with SENTURY. We have helped Sentury to create and build the three major tyre brands: SENTURY, LANDSAIL and DELINTE. We have carried out brand positioning and brand combing, established a brand image recognition system, and t
