Noautica Food is a sub-brand of sea food of Jingya Group and it focuses on the production and sales of seafood products. Noautica Food has adhered to the concept of Chinese traditional food culture based on the seafood processing experience of Japan, Korea and other countries, continuously carried out research, development and innovation, strengthened the brand effect and produced the dining-table food of Jingya Group in a large scale. Noautica Food has realized the overall standardization of raw materials bases, production demonstration areas and sales demonstration areas for seafood products and agricultural and sideline products in accordance with the principle of standardization, and strived to create a world-class seafood carrier.

Seafood is a special category of the food industry. Before entering the market, the key step is how to carry out brand building work. We have proposed the following problems to shape the core of seafood brand in depth and provided solutions to the exis

For the shaping of seafood brand, we have established a seafood brand positioning through the comparative analysis of competitive products in the industry, and shaped the overall image of seafood brand based on this positioning. On the basis of combing