Create the brand communication with sales force through brand integration and innovation
Improve corporate market competitiveness and increase brand benefit
Our service
Annual services：
A. Brand strategy consulting services
B. Brand strategy tracking and execution
Project-based services：
C. Basic standard services of brand
D. Digital media marketing
E. Multimedia integrated communication
F. Commercial space design services
G. Competition planning and operation promotion
A Brand strategy consulting
The brand strategy is to establish a corporate strategy that focuses on building a strong brand. It will raise the brand building to the height of the Company’s business strategy and establish goals, directions, principles and guidance strategies for brand building. The brand strategy plan of Dotter will solve the fundamental problems in brand management for clients, solve the problems related to the present and future attributes, structure, scope, content, vision and management mechanism of brand, make clear planning for these issues to clients, and provide guarantee for the long-term development of the brand.
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A1. Analysis and understanding of market
• Market analysis
• Consumer analysis
• Competitor analysis
• Enterprise self-analysis
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A2. Making a business strategy
• Client value proposition
• Profit model
• Core resources
• Key processes
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A3. Formulation of positioning strategy
• Corporate positioning
• Market positioning
• Brand Positioning
• Product Positioning
• Promotion positioning
• Audience positioning
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A4. Channel strategy planning
• Channel mode selection
• Channel member selection
• Channel management planning
• Logistics management planning
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A5. New product decision-making process
• Target market strategy
• Product line strategy
• Product series strategy
• Main series strategy
• Product specification strategy
• Product price system strategy
B Brand strategy implementation
The core of brand marketing planning lies in how to make the brand go deep into the heart of consumers, allow consumers to understand the brand, understand the brand, trust the brand and finally rely on the brand. Dotter has created brand assets and brand definitions by means of comprehensively diagnosing and combing enterprises, given corporate channel sales support and strategic implementation, effectively promoted brand image by means of formulating systematic and integrated communication strategies and thus enhance the brand competitiveness.
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B1. Analysis and understanding of market
• Market analysis
• Consumer analysis
• Competitor analysis
• Enterprise self-analysis
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B2. Brand planning and implementation
Creating brand assets
• Brand values
• Brand differentiation positioning
• Brand vision
• Brand tonality
• Brand mission
Brand definition
• Brand story
• Brand core value refinement
• Brand name in English and Chinese
• Advertising language of brand
• External communication slogan of slogan
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A3. Formulation of positioning strategy
• Corporate positioning
• Market positioning
• Brand Positioning
• Product Positioning
• Promotion positioning
• Audience positioning
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A4. Channel strategy planning
• Channel mode selection
• Channel member selection
• Channel management planning
• Logistics management planning
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A5. New product decision-making process
• Target market strategy
• Product line strategy
• Product series strategy
• Main series strategy
• Product specification strategy
• Product price system strategy
C Basic specifications of brand
Corporate image recognition is the brand association that the enterprise wishes to create and maintain. It can impress consumers and distinguish the enterprise from competitors, and constitute a full-fledged brand association together with brand core values. These associations imply a certain promise of enterprise to consumers. A strong brand must have full and distinct brand recognition. After the scientific and complete planning of brand identification system, the core value of brand can be effectively implemented and integrated with the daily marketing communication activities, and thus the marketing communication activities of the enterprise have standards and direction.
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C1. VI system design
1. Basic system design
• Logo design
• Logo font
• Logo color
• Special printing font
• Specifications on combination of basic elements
2. Application system design
• Office supplies system
• Advertising system
• Public relations gift system
• Staff clothing system
• Environmental visual indication system
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C2. Terminal store image recognition system
I. Basic system of store
• Basic design elements of store
• Store size rules and examples
II. Regional exhibition specifications
• Display specifications on reception area
• Display specifications on rest area
• Display specifications on station area
• Display specifications on bathroom
• Other display supplies
III. Design and construction of details
• Design of details of exterior decoration
• Design of details of interior decoration
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C3. Exhibition image recognition system
1. Basic design elements of exhibition
• Interpretation of exhibition sign types
• Exhibition standard combination drawing
• Special colors for exhibition
• Overview of exhibition elements
2. Space design and image of exhibition
• Standard exhibition booth
• Small exhibition booth
• Medium exhibition booth
• Large exhibition booth
• Professional exhibition booth
• Display principles of exhibition booth elements
• Regional effect display of exhibition booth
3. Space detail design of exhibition
• Promotion system design
• Display system design
• Service system design
• Other props design
D Digital media marketing
New economic growth patterns and new lifestyles have opened up new business trends. Today, digital technology is continuing to reshape its branded business and network environment. Dotter is committed to the research and development of digital new media and the deep spread of the Internet. With its new media and service models, it provides the digital marketing services with the best ideas to the enterprise through the leading Internet technology platforms.
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I. Interactive website construction
• Website diagnosis and competitive analysis
• Website planning and positioning
• IA information architecture design
• Website visual recognition style design
• Website page design
• Responsive website development
• Produced in both Chinese and English
• Website construction
• Website launching
• Website maintenance
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II. Construction and optimization of domestic and international social media platform
• Google/Baidu SEO search engine optimization
• Enterprise Facebook platform optimization
• Enterprise Twitter platform optimization
• Construction and optimization of official webchat platform of enterprise
• Construction and optimization of WeChat public platform of enterprise
• Construction and maintenance of official webchat website
• Planning and design of theme series released at the platform
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III. Theme design of self-media platform brand
• Creative design for new product warming-up
• Creative design for brand release
• Creative design for product selling point
• Creative design for brand emotion
• Creative design for brand image
• Creative design for product series
• Creative design for promotion of star products
• Creative design for festival theme throughout the year
• Theme design for popular films
• Theme design for instant hot topic
E Integrated multimedia communication
Corporate (product) image propaganda films and advertising films can express the good image of enterprise (or products) using television media, online media, outdoor building LED players and various types of terminal audio-visual equipment through comprehensive artistic means and technical processing, visualize, auditory, and visualize corporate or product promotional ideas and thus help boost brand building and growth.
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I. Promotional film
• Corporate propaganda film shooting
• Product propaganda film shooting
• Brand image propaganda film shooting
• Annual conference propaganda film
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II. Advertising film
• TVC advertising shooting
• TVC advertising production
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III. Digital video
• Exhibitions
• Meetings
• Logo interpretation video
• Standard version of animation
F Commercial space design
In commercial space design, the client brand must be analyzed to explore and refine the core value and image personality of the brand, and make a clear project positioning and planning to the commercial space according to the consumer positioning, and carry out the design at the height of the brand. While making creative design according to the location, area, structure and regional function of commercial space, soft-pack display, prop installation and multimedia intelligent technology application are used to achieve the space environment atmosphere that combines dynamic, static, realistic and virtual states, so that an emotional resonance is generated between the brand and consumers to stimulate their purchase behaviors.
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I.Museum/science and technology hall
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II. Exhibition hall / exhibition gallery
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III. Office space design
G Competition planning and operation promotion
Create a unique brand management model around motor sports and culture, focus on brand new communication with consumers in communication strategy of automobile and tyre brands, and provide clients with innovative marketing strategies and solutions. In addition to providing professional services in terms of creativity, strategy, planning and execution, with the understanding of motor sports, we integrate tailor-made program designs that maximize the performance of automobiles and tires in various programs, thus providing clients with unique and personalized services.
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Competition type
• Motor sports competitions
• Association competitions
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Market direction
• Business activities
• Athletic competition
• Cultural exchange
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Planning contents
• Market Research
• Target group
• Platform construction
• Channel contact
Competition planning
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Competition promotion
• Media report
• Social communication
• Influence of public praise
• Business feedback
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On-site services
• Scene Services
• Competition services
• Activity services
• Platform Services
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Competition organization
• Competition system planning
• Competition scene management
• Staff support
