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Project background

Weihai JKFOODS Food Co., Ltd. is mainly engaged in the production of frozen dough, baked frozen bread and frozen snacks. It now has 2 processing workshops, warehouse of frozen food with a capacity of 5,600 tons, 2 large-scale automatic bread production lines at a good level of the world and annual production capacity of more than 6,000 tons. The products are mainly exported to Japan and South Korea. The Company has an independent testing center equipped with world-leading microbiological testing, pesticide testing and melamine testing equipment to inspect raw materials before use and finished products before shipment and strictly control the quality of goods shipped from the factory, so as to provide the clients with safe and reliable products.

Challenge faced

As a special fast-moving consumer product category, the brand image, especially the packaging image, has a great influence on the product sales and client experience. The original image of Yashijia brand subordinated to JKFOODS is also restricting the

Brand management

After fully understanding the needs of Yashijia, we conducted an in-depth study on the current bread category to collect and integrate the information on the same types of competing products, summarize the fashion trends of international food brand log