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Project background

Since its establishment, HAOHUA Tyre has always been committed to the research and development of advanced technologies and the manufacturing of high-quality tyres with the production of more competitive tyre products as the operation concept, so as to meet the needs of users in the global market with forward-looking products and create safe, convenient and environmentally friendly sustainable traveling experience.

HAOHUA Tyre has five major tyre brands: HAOHUA, Huayuntong, Aplus, Gesida and Lanvigator in the domestic market and meets the needs of users in the international market with "Aplus", "Lanvigator" and "HAOHUA". At present, HAOHUA Tyre has owned the annual production capacity of 2 million sets of TBR and that of 24 million sets of PCR and directly served more than 200 countries and regions on five continents and all products have been highly recognized by the global market.

Challenge faced

In the rapid development process of the company, the brand building of the enterprise is weak. How to reshape HAOHUA brands in the development stage and help HAOHUA to win the initiative in global market competition is an important challenge faced afte

Brand management

Since June 2015, Dotter has cooperated with HAOHUA. We have carried out systematic and comprehensive brand image design with the building of powerful tyre brand as the strategic positioning. Dotter has comprehensively and systematically combed, summari