HomeCases → WEGOYIHUA
Project background

Weihai WEGOYIHUA Medical Beauty Clinic Co., Ltd. is the standardized medical beauty and plastic surgery institution with an area of 2000m2 built by WEGO Group. It provides four major modern medical beauty projects of plastic beauty, skin beauty, non-invasive beauty and oral beauty to a large number of people who love beauty. WEGOYIHUA Medical Beauty will apply the world’s top medical beauty patent technology to the Asian market, integrate the concept of international high-end medical beauty services, comprehensively enhance the quality of medical services, and devote itself to building the first scientific, healthy and international medical beauty and plastic surgery institution in Shandong Province.

Challenge faced

With the economic and scientific development, more and more people hope to change their image through plastic surgery and more and more funds will enter the plastic surgery industry. The number of medical plastic and cosmetic institutions will increase

Brand management

At the beginning of the cooperation between Dotter and WEGOYIHUA, it took a lot of time to research and analyze the competing products in the industry. By comparing the concept and brand image of similar competing products and based on the brand genes