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Project background

Ruitu Tyre is the semi-steel tyre brand subordinated to General Science Technology. It is committed to synchronously improving the safety, operability, quietness and comfort of tyres through advanced technology research and development, so as to create high-performance and high-quality tyre products.

Challenge faced

As the main semi-steel tyre brand subordinated to General Science Technology, in order to match the international development process of the Company and change the old brand image to meet the needs of international marketing, it is necessary to upgrade

Brand management

We has developed a targeted brand vision plan for Ruitu, selected the image of “bear” which symbolizes strength and aggressiveness as the brand visual symbol in combination with brand spirit and product concept, formed a standardized VI visual recognit