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Project background

General Science Technology is a holding subsidiary of Hongdou Group. It is a modern high-tech enterprise mainly engaged in the R&D, production and sales of all-steel radial tyres and biased tyres. The Company has developed more than 8,000 image stores and signage stores in China, and it is the leading company in China's all-steel radial truck tyre replacement market. The Company owns famous brands such as "Swift Horse, Red Hare, Qima, Tongyun, TBB", among which "Swift Horse" brand is recognized as "China Famous Brand". The Company is the first all-steel radial tyre manufacturer that owns two different production technologies featuring zero-degree belted layer structure and four-layer belted layer structure.

Challenge faced

With the development of General Science Technology, the production capacity and scale have been expanding. At the same time, there are also problems such as lack of market power and lack of competitiveness of products. The reason is that the product sy

Brand management

In the early stage of cooperation between Dotter and General Science Technology, the both teams conducted in-depth and close communication. We have formulated enterprise survey questionnaires and conducted in-depth discussions among senior corporate ex