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Project background

TBB Tire is a semi-steel tire brand subordinated to General Science Technology. It is committed to provide intelligent and innovative solutions to create a safe, comfortable and sustainable driving experience and gain the trust of customers with professional and efficient services.

Challenge faced

As the main semi-steel tyre brand subordinated to General Science Technology, in order to match the international development process of the Company and change the old brand image to meet the needs of international marketing, it is necessary to upgrade

Brand management

We has developed a targeted brand vision plan for TBB, formed a standardized VI visual recognition system in combination with brand spirit and product concept. Combined with the international tyre brand store design trends, we has developed a complete