Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
Create a famous national brand with innovation
It has established a whole development process system,owns full range of product independent research and development capabilities,
and is committed to building an internationally renowned tyre brand.
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Project name
Shandong Kaixuan Rubber Co., Ltd.
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Service time
August 2017 to now
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Service items
Kaiyue, Demai, Meluda brand LOGO design, terminal material design, public number operation and promotion, etc.
Project background
Shandong Kaixuan Rubber has reached a long-term strategic partnership with many universities and research institutes, established a high-efficiency and high-quality product research and development team, and formed a whole development process system from market research, product planning, formula development, structural design to product testing. With the independent research and development capabilities of a full range of products, Kaixuan Rubber will constantly enhance the technology and management level of the Company through international technical exchanges, so it is a comprehensive modern enterprise integrating production, research and development, operation and domestic and foreign trade.
Challenge faced
In the process of enterprise development, the old brand image has restricted the internationalization process of the Company. The brand promotion has not been effectively launched. To maintain a better corporate competitiveness, stand out among the tyr
Brand management
Since the cooperation with Kaixuan in 2017, we have been adhering to the goal of helping Kaixuan to achieve internationalization process quickly, and comprehensively updating its corporate and brand image, including sub-brand logo identification, store
