Create the brand communication with sales force through brand integration and innovation.Improve corporate market competitiveness and increase brand benefit.
A professional automobile after-sales service chain organization
With professional and standardized services and perfect after-sales guarantee,
Tirecool is committed to building the first brand of automotive after-sales service chain in China.
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Project name
Tirecool Automobile Service Chain
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Service time
2015
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Service items
Brand positioning strategy, core value combing, service project planning, logo design, website design, terminal material design, terminal store design and exhibition system design
Project background
Established in 2008, Tirecool Automobile Service Chain is the first professional tyre retail service chain in China with independent intellectual property rights and franchise rights. The company has accurately located the automotive after-sales service market, created a "one-stop" new consumption model with tyre rim sales, quick repair and maintenance service and 24-hour rescue service as the main business by drawing on the successful models in Europe and the United States, and pursued the marketing concept of "really famous brand and low price" to save maintenance cost and valuable time for car owners.
Challenge faced
With the rapid development of economy and the growth in the people's living standards, automobile has become an indispensable transportation mode for daily life, and thus the emerging after-sales service market has sprung up. The automobile after-s
Brand management
With the impact of the Internet, the traditional retail industry has been greatly affected. We have carried out a large number of data acquisition and user behavior analysis through multi-channel user research, built the online sales platform of Tireco
