HomeCases → Prairie
Project background

Weihai Prairie Food Co., Ltd. is an ecological enterprise mainly engaged in the series of deep-processed products such as slaughtered domestic pigs, organic vegetables, green poultry eggs and Australian imported beef and mutton. It is a standardized and ecological enterprise which takes the direct chain operation of"Prairie Meat Shop" as the basis and catering channel as the radiation, and adopts the three-dimensional sales model covering both the online and offline services of mobile Internet platform. It has been adhering to the concept of being based on quality and responsible for consumers to provide people with fresh, affordable and reliable meat consumption, and create a brand trusted by the public in chilled meat consumer market.

Challenge faced

With the rapid development of the economy, people's living standards have been increasingly improved, and how to eat at ease and relax has become a topic of common concern. Prairie Food has deep understanding of this principle at the beginning of b

Brand management

After Dotter reached cooperation with Prairie, it has adopted a work model of asking questions and proposing solutions. The Dotter brand is analyzed from value, identification, trust and profit. Brand core values and brand positioning are refined: gree