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Project background

Shandong DURATTI Rubber Co., Ltd. was established in 2011, with a total area of 1 million square meters and a total investment of 3 billion yuan. It is designed to produce 15 million high-performance passenger car tyres per year. The Company is committed to developing into a leading domestic tyre manufacturing enterprise in China, introducing the advanced production equipment and scientific production management concepts from the Netherlands, Germany, Italy, the United States and Japan, and focusing on quality management and technological innovation. The Company is market-oriented, attaches importance to brand management and after-sales service, and always regards improving customer satisfaction as an important goal of the Company’s operations. Adhering to the concept of honesty, professionalism, service and innovation, it provides clients with high-quality and competitive products.

Challenge faced

Leideng Tyre has always been committed to advanced technology research and development and the manufacturing of high-quality tyres. With the continuous development of marketing channels and the international market, the original brand image is in urgen

Brand management

The cooperation with Leideng started at the Tire Show. Dotter updated the exhibition system for Leideng Tyre in combination with brand concept and product positioning, and the space design demonstrated the brand core value of Leideng as a global suppli